Full Job Description
Position: Digital Content Strategist
Location: Coon Rapids, Minnesota
Company: TechStar Innovations
Are you a creative thinker with a passion for digital storytelling? Do you have a knack for analyzing trends and crafting compelling content that resonates with diverse audiences? If so, TechStar Innovations is on the lookout for a Digital Content Strategist to join our rapidly growing team in Coon Rapids, Minnesota.
About TechStar Innovations
TechStar Innovations is a leading tech company specializing in software solutions and digital marketing strategies that help businesses flourish in the digital age. With a commitment to innovation and excellence, we have generated a multi-million dollar revenue stream and have been recognized as one of the top companies to work for in the tech industry. Our team of accomplished professionals thrives on creativity, collaboration, and a shared vision to push the boundaries of what's possible.
Job Description
As our Digital Content Strategist, you will be at the forefront of our content initiatives, responsible for developing and implementing data-driven strategies that align with our brand's goals and engage our target audiences. You will collaborate with various teams, including marketing, product development, and design, to ensure a cohesive message across all digital platforms.
Key Responsibilities:
- Develop and execute comprehensive digital content strategies that align with the company's overall marketing strategy.
- Conduct thorough market research and competitive analysis to identify emerging trends, content gaps, and audience needs.
- Create high-quality, engaging, and SEO-optimized content across various formats, including blogs, articles, social media posts, and newsletters.
- Collaborate with graphic designers, developers, and other stakeholders to produce visually compelling digital content that adheres to brand guidelines.
- Analyze website traffic and user engagement metrics using analytics tools to measure the effectiveness of content strategies and make data-driven adjustments accordingly.
- Maintain content calendars and schedules, ensuring timely delivery of projects.
- Stay updated on industry trends, best practices, and emerging technologies in content marketing.
- Lead training sessions and workshops for team members on effective content strategies and digital marketing techniques.
- Manage external partnerships with freelance writers, graphic designers, and video producers to enhance our content offerings.
Qualifications:
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- Minimum of 3 years of experience in digital content strategy, content marketing, or related roles.
- Proficiency in SEO, keyword research, and analytics platforms such as Google Analytics or SEMrush.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of social media platforms and digital marketing trends.
- Ability to work collaboratively in a fast-paced environment.
- Analytical mindset with the ability to derive insights from data and apply them to content strategies.
- Experience with content management systems (CMS) and marketing automation tools.
What We Offer:
At TechStar Innovations, we understand that our employees are our greatest asset. That’s why we provide an array of benefits and perks to ensure a fulfilling and rewarding career experience, including:
- Competitive Salary: Attractive salary with performance-based bonuses.
- Comprehensive Benefits: Health, dental, and vision insurance plans.
- Retirement Plans: 401(k) plan with company matching.
- Professional Development: Access to training programs, workshops, and industry conferences.
- Flexible Work Arrangements: Opportunities for remote work and flexible scheduling.
- Work-Life Balance: Generous paid time off, including holidays and vacation days.
- Culture of Collaboration: A supportive team environment where your ideas are valued and innovation is encouraged.
Why Coon Rapids?
Coon Rapids is not just a place to work; it's a community that offers a vibrant lifestyle. Nestled in Anoka County, Coon Rapids is known for its beautiful parks, family-friendly neighborhoods, and excellent schools. Enjoy a variety of recreational activities, including hiking, biking, and cultural events. With its close proximity to the Twin Cities, you’ll have easy access to urban amenities while still enjoying the charm of suburban living.
Join Our Team!
If you are excited about the opportunity to shape the digital narrative of a leading company in the tech industry and believe you have what it takes to excel as a Digital Content Strategist, we want to hear from you! We invite you to apply and become a part of our dynamic team committed to delivering exceptional digital experiences.
Application Process
Please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing writing samples and successful content campaigns. We look forward to exploring how your skills and passion can contribute to the continued success of TechStar Innovations.
TechStar Innovations is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.